How can you not stop for a rasagulla on the NH5 to Bhubaneshwar?

Driving southwards on the National Highway 5, it is difficult to miss—and resist—the string of roadside stalls selling rasagullas. Apparently, every family in Pahala village is involved in the business of selling the gooey, round sweet that is whipped out of oil and served hot in little leaf bowls. It is literally like there is temptation on the road for you.